Why Science?

Science can be a scary word. Lab coats and flasks. Calculators and significant figures. If science isn’t confusing, it’s boring, and all too often it’s both.

We don’t buy that. Before founding Lunaris Creative, three of our partners were editors at Discover Magazine — one a former scientist herself — carrying on a proud legacy of bringing science to the world at large. We believe that everyone wants to understand their world a little better, and we’re grateful to show it to them.

For us, that means bringing to life the science behind some of the world’s most pressing problems. Whether it’s climate change, viral pandemics or citizen science, we believe that understanding our world is the key to creating a better one.

Turning Science Into Stories

To make that happen, we draw on a wealth of experience in taking complex subjects and laying them out for readers in a way that’s approachable but not simplistic.

We always look for the story behind the science, whether it’s a geneticist whose work becomes deeply personal or the citizens who become researchers to protect their community’s health. When science becomes human, it opens up like never before.

What does that mean for us today? It means our work will always reflect our core values. Show people, don’t tell them. Help the audience understand what you do and why it matters. Remind them of the magic of discovery. That’s where true passion lies.